Did you know you can use your Nike sneakers as a fishbowl? Or video game controllers? Or dueling race cars? In honor of Nike's 78th birthday, Paul Jenkins, a graphic designer in the UK, held a themed "redesign" initiative for this year's London Design Festival. The results are incredible.
Just a small selection of striking examples below. Click through to see all 78 projects.
1. WEIDEN + KENNEDY TOKYO LAB
2. FRED BUTLER + CHRISSIE ABBOTT
3. NICK MARSH
4. NICOLA RYAN
5. MATT BLEASE
6. THIS IS STUDIO
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